A Warm & Tender Tale
Where it all began...
In the early 1900s, Louisa Lund of Bolton in the United Kingdom was famous for her delicious traditional baked goods.
After travelling the world as a Grenadier Guard, Louisa’s son, Norman, settled in Pietermaritzburg in South Africa. Inspired by his mother’s flair for baking, he set up a business selling delicious pies and pastries.
It has been over 100 years since Ma Baker Xpress began;
from a small family-owned business to a popular South African household brand!
After Norman retired, his son Wayne (and Ma Baker’s grandson) teamed up with a Swiss-trained chef in 1987 to start a wholesale business, sharing the Ma Baker flavour far and wide.
In 1995 Ma Baker merged with Country Home Bakers of Durban. Thirteen years later they bought another KwaZulu-Natal company, Ballards Pies of Pinetown.
In March 2017, Rhodes Food Group acquired Ma Baker.
Today, you can enjoy our delicious Ma Baker products in a Ma Baker Xpress store near you!
All of our Ma Baker Xpress baked goods are still baked with the same love and passion they were made with all those years ago.
Where is Ma Baker Today?
Today we are a chain of well-established pie stores known as Ma Baker Xpress.
We offer our customers a wide variety of delicious and well-priced, quick-serve pie meals and combos. We also have a selection of frozen retail pack options and soft drinks in-store.
Our brand is enjoyed by all South Africans and our Xpress stores endeavour to cater to the needs of of our customers.
Ma Baker Xpress stores are located in the greater Durban and Pietermaritzburg regions.
The Ma Baker Xpress Team
The Ma Baker brand is owned by the Rhodes Foods Group with Ma Baker Xpress being part of a joint venture with our focus being on expanding the national retail footprint via company-owned outlets and franchising.
The Ma Baker Xpress stores are led by a passionate management team with extensive experience in the quick-serve pie franchise business.
Our Franchising model for the Ma Baker Xpress Stores has proven successful and is part of our commitment to creating more local entrepreneurial opportunities which boost the local economy and employment.
Interested in becoming a Franchisee?
To find out more regarding our Franchise options and opportunities, head on over to our Franchising page for more.
